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Aarron Walter

By Aarron Walter

In this interview, Aarron Walter explains the importance of research and designing for emotion. He also reveals how to build things people want and how to work effectively with other people.

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“There’s not a lot of critical thinking in our industry, the focus is on execution. But recognising and seeing how disconnected things are related can help you see something with fresh eyes. Seeing the big picture is what helps us make great work.”

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Aarron Walter is the VP of R&D at MailChimp, where he strives to make software more human. Aarron is the author of Designing for Emotion from A Book Apart. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world.
VP of R&D at MailChimp
Athens, Georgia
Blog
Temple University
Enchanted Objects
Waze
Charles Eames
Aarron Walter is the VP of R&D at MailChimp, where he strives to make software more human. Aarron is the author of Designing for Emotion from A Book Apart. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world.
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