About Magic Hour
Product Overview
What Is Magic Hour’s #1 Specialty?
Magic Hour specializes in high-quality AI-powered face-swapping for videos and photos, maintaining natural facial details and up to 4K resolution. The platform ensures privacy with weekly data deletion, strictly prohibiting NSFW, violent or inappropriate content.
What Can It Do and Cannot Do?
What it can do:
What it cannot do:
Is It Any Good?
Magic Hour is a high-quality AI face-swapping tool that produces natural results, consistently performs across videos, and offers strong privacy protections. It is an excellent choice for serious content creators.
Its AI technology excels at preserving details like hair texture, lip movements, and facial expressions, ensuring realistic and believable swaps. The straightforward interface makes it accessible to users of all skill levels.
A commitment to privacy, including weekly data deletion, adds trust and security for users. While the platform consistently delivers professional-grade results, achieving the best swaps may still require careful selection of source material.
Is It Worth It?
Magic Hour is worth it for content creators needing high-quality face swaps. It offers a generous free tier with 400 frames and reasonably priced paid plans that deliver professional-grade output. However, casual users may find the frame-based pricing restrictive.
The platform stands out for its ability to process 4K videos and handle larger file sizes in premium tiers, making it a strong choice for professional projects.
For businesses and creators requiring reliable face swaps regularly, the investment is well justified, but occasional users should assess whether the free tier meets their needs before upgrading.
Does It Allow NSFW, Unfiltered, or Not?
Policies & Advertising
Magic Hour’s Terms of Service (updated May 31, 2023) strictly prohibits NSFW content. You cannot create adult content, gore or disturbing material on the platform.
The rules are straightforward – no obscene, defamatory, threatening, or offensive content is allowed.
Community Guidelines
The platform uses content filters to screen text and block potentially inappropriate generations. It has an active word filter system, and if you break the rules repeatedly, you might lose access to your account.
Privacy, Safety & Legitimacy
User Privacy
According to its Privacy Policy (May 31, 2023), Magic Hour collects device data, tracks how you use the platform, and stores payment details when necessary.
Your generated content stays private – other users can’t see what you create. If you’re in California, you have additional privacy rights and control over your personal data.
Safety Features
You need to be 18 or older to use Magic Hour. The platform encrypts your data, uses secure payment processing, and automatically deletes any content you upload after one week.
Company Legitimacy
Magic Hour AI, Inc. started in 2023 in San Francisco, California. Two tech professionals run it – David (Software Engineer) and Runbo (Data Scientist).
Currently, 1.6 million people use the platform.
Community & Support
You can contact support by email at support@magichour.ai or use live chat for quicker assistance. Paid users receive priority support, with a 3-hour response time during business hours.
The platform provides an FAQ section for self-service help and is active on Instagram, Facebook, TikTok, and Twitter. The company regularly updates its terms and clearly outlines services and pricing to ensure transparency.
Pricing & Functionality
Magic Hour offers a transparent, frame-based pricing structure. Users can create AI-powered face swaps and videos, with options ranging from a free tier to premium business plans. The company’s website clearly outlines all pricing and features.
Free Plan
Paid Plans
Creator Plan – $12/month (monthly) or $10/month (yearly)
Pro Plan – $59/month (monthly) or $49/month (yearly)
Business Plan – Currently $299.40/month (monthly) or $249/month (yearly)
Deals & Discounts
Note: All plans include rollover frames that don’t expire, and you retain full ownership of your created content.
Language Support
The Lip Sync feature processes audio in any language, though you’ll find the platform interface is in English. When working with non-English content, you can still use all lip synchronization features without language limitations.
Useful Links to Get the Most Out of Magic Hour
Main Platform
Tools & Features
Support & Documentation
Social Media & Community
Legal & Company Info
Best Alternatives to Magic Hour
If you’re exploring the best AI face swap video tools beyond Magic Hour, consider these standout options to meet your specific needs.
Face Swap by Remaker: If privacy is paramount, you’ll find Face Swap by Remaker appealing. It ensures your content is automatically deleted after 48 hours and offers robust API access for seamless integration. While its single face swap limitation and VIP subscription for video features might seem restrictive, its high security and cost-effective credit system make it a strong choice for ethical, high-volume face swap projects.
Pica AI: If you need to process multiple faces simultaneously with ultra-high resolution, Pica AI is your go-to tool, providing exceptional quality for creative and professional applications. Although it requires iOS 16.0+ and has slower video processing times, its cross-platform access and support for up to three faces make it a versatile option for high-resolution projects.
Vidqu AI: For those tackling complex projects with extensive face-swapping needs, Vidqu AI supports up to 10 faces simultaneously, making it an unmatched choice for large-scale undertakings. You might appreciate its relaxed content policies if your work involves diverse subjects, though the credit expiration and variable processing times require some planning for consistent use.