How to Find Product Market Fit

An interview with Andy Rachleff

Andy Rachleff


In this interview, Andy Rachleff explains why big business opportunities are based off inflexion points and why founders shouldn’t pursue the obvious problem-solving ideas. We also discuss how CEOs can best balance personal decision making with the seeking of counsel in order to thrive in times of uncertainty.


“Without change, there isn’t a business opportunity. In technology, there are very few cases where companies do exceptionally well by out-executing the incumbent, that's really hard to do. Success comes from observing a change and taking advantage of that change."


How to Find Product Market Fit
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Education: Stanford Business School
Favourite App: Uber
Favourite Book: The Innovator's Solution