How to Be an Effective Leader

An interview with Claire Lew

Claire Lew


In this interview, Claire Lew talks about leadership, how to keep your team motivated and the things leaders should avoid. We also talk about the importance of building relationships with your customers and the real reasons why people buy from you.


"Business is all about relationships. We buy from people, not companies. In software, we sometimes lose sight of this. But to build a sustainable business you need relationships. Personal relationships have a been a huge reason why we got early traction at Know Your Company."


How to Be an Effective Leader
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Education: Northwestern University
Favourite App: Calm
Favourite Book: The Fifth Discipline