A Guide to Good Copywriting

An interview with David Abbott

David Abbott


In this interview, David Abbott shares what he learnt from David Ogilvy and Bill Bernbach. He explains what makes a good copywriter, he reveals his writing process and what he looks for in creatives.


"Good copywriting comes from spending a lot of time on it. From revising, polishing and editing it. The best pieces of copy are the ones I have spent a lot of time on."


A Guide to Good Copywriting
Published on:
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Education: Oxford University
Favourite App: Word
Favourite Book: Bill Bernbach's Book