How to be Customer Driven

An interview with David Cancel

David Cancel


In this interview, David Cancel shares his thoughts on how to communicate with customers to gain essential and unique insights. He then evaluates the merits of working with investors vs bootstrapping, before offering his judgement on what makes for good marketing.


“The hardest thing is being able to put your ego aside so that you can learn. We all want to create what’s in our head, but you need to be able to put your own ideas to the side and really listen to your customers to solve their problems.”


How to be Customer Driven
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Favourite Book: Made in America