How to Succeed at SaaS

An interview with David Skok

David Skok


In this interview, David Skok explains effective sale strategies and how people buy. We also discuss reducing churn, increasing retention and the importance of improving your sales funnel.


The onboarding phase is when is you have the opportunity to make a customer happy. You need to have A grade onboarding when you have their attention because it’s much harder to get it back if you screw this part up.


How to Succeed at SaaS
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Education: University of Sussex
Favourite App: Uber
Favourite Book: Sapiens