Crafting Elegant Solutions

An interview with Gentry Underwood

Gentry Underwood


In this interview, Gentry Underwood explains why good design is based upon constant iteration. He sheds light on the importance of having a desire in solving a particular problem. We also talk about getting acquired, working at IDEO, and the role Human Centred Design played within Mailbox.


"If you really want to create something innovative you have to intimately understand what’s broken and why. And you have to spend enough time in the space of that brokenness to really see through to a simple solution. And that takes time and effort."


Crafting Elegant Solutions
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Education: Stanford
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Favourite Book: The Way of Chuang Tzu