Designing Mobile Usability

An interview with Jakob Nielsen

Jakob Nielsen


In this interview Jakob Nielsen, explains the rules of mobile usability. He outlines how to create seamless experiences and why designers are plagued with 'featuritis'. He then goes onto explain the reciprocity principle and the importance of user-centred design.


“The less intrusive the design is the better the user can focus on the task. A lot of designers want to wave their flag and say, “Hey, look at my design.” But the truth is the user does not want that. They don’t use your app to admire, they use your app to get things done.”


Designing Mobile Usability
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Education: University of Denmark
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Favourite Book: Design of Everyday Things