Importance of Copywriting

An interview with Jeffrey Zeldman

Jeffrey Zeldman

Description:

In this interview, Jeffrey Zeldman explains why you should use words and stories to frame an experience. He reveals his writing process and why good copy teases interest; and why making your content the focus, engages readers. Episode is brought to you by Designmodo.

Quote:

"You need to be able to express your ideas. So find a way to get your thoughts out there so you have experience articulating and defending a point of view, because that's what design ultimately is; a point of view."

Interview:

Importance of Copywriting
Published on:
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Education: University of Virginia
Favourite App: Clean Text
Favourite Book: The Grapes of Wrath