Importance of Copywriting

An interview with Jeffrey Zeldman

Jeffrey Zeldman


In this interview, Jeffrey Zeldman explains why you should use words and stories to frame an experience. He reveals his writing process and why good copy teases interest; and why making your content the focus, engages readers. Episode is brought to you by Designmodo.


"You need to be able to express your ideas. So find a way to get your thoughts out there so you have experience articulating and defending a point of view, because that's what design ultimately is; a point of view."


Importance of Copywriting
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Education: University of Virginia
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