The Art of Building Products

An interview with John Borthwick

John Borthwick


In this interview, John Borthwick takes us behind the scenes of Betaworks. He reveals how Betaworks launches products, the role of building your own network, and when to pivot.


"Building a product requires focus. But at the same time, you need to have that headspace to take a step back and see if a more interesting path has emerged. That process of discarding the original idea to pursue a lateral idea is really hard to do."


The Art of Building Products
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