The Psychology of Business

An interview with Rory Sutherland

Rory Sutherland


In this interview, Rory Sutherland explains that in order for businesses to succeed today they need to adopt the latest research in decision making. He also talks about the of psychology of pricing, creating value and brand reputation.


"Businesses need to reinstate human understanding at the top of the organisation. The obsessions with purely numerical measures has made corporations, blind to human psychology, which leads to mistakes."


The Psychology of Business
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Education: Cambridge University
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Favourite Book: Influence