How to Get Your First Users

An interview with Wade Foster

Wade Foster


In this interview, Wade Foster reveals how Zapier started and the way they got their first users. We talk about the best practices of getting customer feedback and where to find your best ideas. We also look at content strategy, the benefit of having a co-founder and managing remote teams.


"There's this concept of 100 true fans being way more valuable than 1000 okay fans. When getting started you want to find people that will love you even when things are unpolished. Those are the users that are willing to spend time showing you where your product sucks. Getting people to care that much is critical for early startups."


How to Get Your First Users
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Education: University of Missouri-Columbia
Favourite App: Zapier
Favourite Book: High Output Management